Five Link Building Mistakes That Could Be Damaging Your Business ...

Link building is key to improving your search engine rankings and driving more traffic to your website. It?s a notion that has long since been accepted, and SEO practitioners and online marketers are constantly looking for new and more sophisticated ways to create links on the web.

But you should never assume that all links are created equally. There are some link building methods that can actually do more harm than good, and should be actively avoided.

Here, we?ll look at five of the most common mistakes that could be damaging your site:

Buying links

The opportunity to buy links is something that you?ll come across regularly when browsing the internet. Whilst it can seem like a quick and easy option, it should be avoided at all costs. The links are likely to be low quality and may be regarded as spam by search engines, and will therefore probably have an adverse impact on your rankings.

If it seems too good to be true, it probably is!

Not creating enough social signals

If you?re not incorporating social media into your SEO efforts, you?re missing a trick. Social signals can be a lot harder to manipulate, but it?s widely accepted that they?re the way forward when it comes to link building.

Imagine, for example, that you create a tweet that is retweeted 300 times amongst your audience. That?s a lot of sharing of your information, and a lot of links back to your business.

There are a few things you can do to make sure that you?re using social to its best advantage.

Never forget that it?s real people who are using social media, so you should be creating updates that are interesting, relevant and engaging. This is by far the best way to ensure that your content is shared.

  • Make it easy for your audience to follow your updates

Installing plug-ins on your site that aggregate your social content will help to make sure that it?s easily found by those who matter.

  • Ask your audience to share your content

Sometimes, it?s as simple as just asking your fans and followers to share your content with their friends. If it?s high quality and will add value, they?ll just need a little push to spread it further.

Focusing on quantity rather than quality

A few backlinks from high quality sites is much more beneficial than having hundreds or thousands of links from low quality sites. The search engines will automatically associate your content with that of the poor sites, so this is a tactic that is best avoided.

It may take longer to build up high quality links, but it will have a much better impact on your site in the long run.

Using too many exact match anchor links

It can be tempting to use as many exact match anchor links as possible, but as it?s an unnatural way to build links, it?s safe to assume that it isn?t the best approach.

Try using similar words as anchor text, rather than using exact matches all the time. In addition, don?t be afraid to use generic anchors such as ?read more? or ?buy now?. Not only is this a more natural way to use links and write copy, but it also provides your audience with a clear call to action.

Neglecting on-page optimisation

Don?t fall into the trap of thinking that all your SEO efforts should be focused on building links out on the web. Your main concern should always be the user experience once visitors hit your site, because a steady flow of traffic will mean nothing if you don?t have great content that turns them into customers.

You should also make sure that everything on your site follows the basic principles of SEO, and that you have an appropriate keyword density and proper internal linking in place.

Though link building is important, you should carefully plan your approach. These mistakes could be seriously detrimental to your search engine rankings.

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Sailing And Angling With Ease Using The Best Fishing Charters ...

Fishing could be ten times more interesting than you expect. Aside from being easily connected with the wonderful gifts of nature, it can also be an ideal escape from the hurly burly of everyday living. You may ask great chums or children to come with you and get a full blast angling. It simply requires a bucket and a rod to take down an uncountable catch. Yet, of course, your getaway can be far more marvelous as you hit the vast seabed with perfect Key West fishing charters.

Buying is dead untactful. Just explore the place for there are thousands of rental companies around. The overall cost will surely not burn a hole in your wallet for if you split the bill with your friends, you sure can never wait for another seaside escapade. Should there be trouble considering the right rental, save yourself from confusion with these proven scouting approaches.

Jump-start with the point of view of distinguished review critics. Establishment and consumer reviews are profound evidences on the services you are supposed to be experiencing from certain providers later. You do not have to inquire personally from them. Just look for outdoor and fishing inspired magazines.

Get some personal advice from other trawling enthusiasts. If there are people who can clearly insinuate you, they sure are the ones who have been pursuing this activity their entire lives. These people are just around you. Perhaps, they are your friends or coworkers. Care to initiate a chat relevant to it.

Spare enough time fore you to shop around. Finding the best deal can't only be done through merely looking at the blogs or dailies. Get out and drop by several fishing charter rental companies. Shops are only near each other. It will not take long before you can finally land in a good provider. Utilize your pals' recommendations for the hassles and uncertainties to be curtailed a bit.

Pay attention to the highlights. Every consumer nowadays is pretty much concerned of the price tag and that is for certain. But just because you are lucky enough to happen upon incredibly inexpensive charter doesn't mean you jump in it in an instant. Remember that construction and quality matter as well.

Narrow your options down wisely. Never be a superscrimper if you don't want to end up having bottomless resentment during your expedition. And so, the whole activity will not make sense. Remember, you are initiating this activity to ease you from everyday challenges in the office and in the house.

Ask for a contract. Whether you are renting a charter for an hour or for the whole day, you need to sign a contract or be held liable on minor damages and unnecessary stuff otherwise. Carefully reflect on the terms and conditions applied.

Consider initiating price negotiation. Mind you, no such Key West fishing charters shops out there can risk getting you off their potential patrons' list. They need to meet their sales quota each day. Hold your ground. Sure enough, they are going to give in with the haggled price a little bit later.

Source: http://travel-leisure-updates.blogspot.com/2012/12/sailing-and-angling-with-ease-using.html

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Preventing 'Cyber Pearl Harbor': Improving cyber attack detection through computer modeling

ScienceDaily (Nov. 30, 2012) ? Cyber attacks that have long caused major work disruption and theft of private information are becoming more sophisticated with prolonged attacks perpetrated by organized groups. In September 2012, Bank of America, Citibank, the New York Stock Exchange, and other financial institutions were targets of attacks for more than five weeks. Defense Secretary Leon E. Panetta warned that the United States was facing the possibility of a "cyber-Pearl Harbor" and was increasingly vulnerable to foreign computer hackers who could disrupt the government, utility, transportation, and financial networks.

Key to protecting online operations is a high degree of "cyber security awareness," according to human factors/ergonomics researchers Varun Dutt, Young-Suk Ahn, and Cleotilde Gonzalez. In their Human Factors article, "Cyber Situation Awareness: Modeling Detection of Cyber Attacks With Instance-Based Learning Theory," they developed a computer model that presented 500 simulated cyber attack scenarios to gauge simulated network security analysts' ability to detect attacks characterized as either "impatient" (the threat occurs early in the attack) or "patient" (the threat comes later in the attack and is not detected promptly). Their model was able to predict the detection rates of security analysts by varying the analysts' degree of experience and risk tolerance as well as an attacker's strategy (impatient or patient attack).

The authors found that experienced, risk-averse analysts were less accurate at detecting threats in patient than in impatient attacks. "In a patient attack, when the attacker waits until the end to generate threats, the experiences in the analyst's memory that indicate an attack" are not as readily retrieved, says Dutt, which "makes it difficult to correctly detect patient attacks."

"Application of our results include the design of training tools that increase competency and the development of decision-support tools that improve defenders' on-the-job performance in detecting cyber attacks." The authors suggest that employers evaluate an analysts' risk tolerance before employment and/or manipulate tolerance levels during training to better identify threats.

As cyber warfare strategies and tactics evolve, the authors plan to further investigate the trend of drawn-out attacks and new intrusion detection software.

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The above story is reprinted from materials provided by Human Factors and Ergonomics Society, via EurekAlert!, a service of AAAS.

Note: Materials may be edited for content and length. For further information, please contact the source cited above.


Journal Reference:

  1. V. Dutt, Y.-S. Ahn, C. Gonzalez. Cyber Situation Awareness: Modeling Detection of Cyber Attacks With Instance-Based Learning Theory. Human Factors: The Journal of the Human Factors and Ergonomics Society, 2012; DOI: 10.1177/0018720812464045

Note: If no author is given, the source is cited instead.

Disclaimer: Views expressed in this article do not necessarily reflect those of ScienceDaily or its staff.

Source: http://feeds.sciencedaily.com/~r/sciencedaily/most_popular/~3/mq61JPdemRM/121130222253.htm

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