InsideSales.com Raises $4 Million For Big Data Analytics Sales Force Automation Technology
InsideSales.com?has raised $4 million from Hummer Winblad in a Series A Round that the company will use to grow its big data analytics sales force automation (SFO) technology. Joining in the round were Josh James, co-founder and former CEO of Omniture. Mark Gorenberg, managing director, Hummer Winblad, said before the funding, the company was profitable and had not taken any investment. He said the company reminds him of Omniture, which the firm funded under similar circumstances. Omniture was also profitable when it accepted its investment. Omniture was acquired for $1.8 billion in 2009 by Adobe Systems. InsideSales serves small and medium sized companies. It uses predictive analytics to help serve inside sales professionals. Its algorithms are designed to tell the sales professional who to contact, when to contact and how to tailor the message for the sales target.Source: http://feedproxy.google.com/~r/Techcrunch/~3/apbPsYXEgQg/
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