Why Use Email Marketing for Your Online Business ? hot news
What is email marketing?Email marketing is a way to advertise your business products via email to a particular targeted customer.So you first have to consider the type of product you are selling and then target those people in your email list that fit the criteria for the product you are selling then email those people with your product details.Email marketing is also a very inexpensive cost-effective way of advertising your products to a large amount of customers in such a short space of time. Whilst also being able to monitor your results more accurately. As long as you have a good list and a good reputation with your list you will almost always get yourself some sales.When planning an email marketing campaign try to test the audience first has this can mean the difference between success or failure. Just because you may send out 10.000 emails doesn?t mean you should maybe not all 10.000 will suit your product or maybe the product will need some tweaking. So by testing on a smaller amount of emails will give you an idea of the things you may need to change.Within your email marketing campaign always try to have a good subject line has this will be the first thing they will see from there inbox also try to educate your customers about your products/services that your offering and explain how much they will benefit from those products/services.Also it has been proven that with email marketing you will retain more clients and increase customer satisfaction because the very nature of email means it?s a 2 way dialogue so if there not happy they just respond with an email via the reply button.One of the main problems to avoid with email marketing is the spam filters. If you?re going to email your customers, CAN-SPAM, as it?s called, is a law you will need to understand. It governs as to whether your email is legal or illegal unsolicited spam and if you don?t abide by the CAN-SPAM law you will be subject to fines so always be honest in your intentions and you must always include an opt out form.Email marketing has recently become a very powerful tool for the internet marketer whatever the size of their business.Care should be taken on the frequency & timing on emails. It?s generally believed that sending e-mail to the same recipient any more than twice a month is too much.
Source: http://hotnews.blogspages.com/2012/10/27/why-use-email-marketing-for-your-online-business/
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